Paragon, partner of The World’s 50 Best Bars

We are very proud to announce that we are the official partner of The World’s 50 Best Bars 2022 Edition, in the Cordial category! What is The World’s 50 Best Bars? It is an annual list that celebrates the best of the international drinks industry. First...

Cocktail consultants: from the bar to your home – Part 1 

Two young bartenders, full of energy and creativity, participated in our latest Paragon photoshoot. They agreed to share their experience behind the bar and tell us about their new adventure, Sete.  Giovanni Allario and Julie Couder co-founded Sete, a cocktail...

NFT cocktails: virtual drinks to help the bartending industry

Last summer, the famous HIMKOK bar in Oslo launched a NFT* cocktail menu, in order to raise money for the bar industry, hit badly by the health crisis. Thea was the lucky winner of a contest allowing to win one of the NFT designed by the artist Esra Røise....

A New Generation of Cordials

An untold story from the bar world  What is a cordial?  Whoever has ever had a delicious drink has probably tasted a cordial. Cordials are unsung heroes of the bar world and their story deserves to be told.  The word comes from the Latin “cor” which...